Commit 901e20a9 authored by Jaisen Mathai's avatar Jaisen Mathai
Browse files

Adding more pages and stuff

parent 4a998a19
......@@ -36,7 +36,7 @@
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<!-- For all browsers -->
<link rel="stylesheet" href="{{ site.url }}/assets/css/main.min.css">
<link rel="stylesheet" href="{{ site.url }}/assets/less/main.css">
<!-- Webfonts -->
<script src="//use.edgefonts.net/source-sans-pro:n2,i2,n3,i3,n4,i4,n6,i6,n7,i7,n9,i9;source-code-pro:n4,n7;volkhov.js"></script>
......
......@@ -29,17 +29,19 @@
<header class="masthead">
<div class="wrap">
<div class="site-logo">
{% if page.image.feature and page.logo != 'skip' %}
{% if page.logo != null %}
HI<img src="{{ site.url }}/images/{{ page.logo }}" width="200" height="200" alt="{{ site.title }} logo" class="animated bounceInDown page">
{% else if site.logo != null %}
HIHI<img src="{{ site.url }}/images/{{ site.logo }}" width="200" height="200" alt="{{ site.title }} logo" class="animated bounceInDown site">
{% endif %}
{% else %}
{% if page.logo != null %}
<img src="{{ site.url }}/images/{{ page.logo }}" width="200" height="200" alt="{{ site.title }} logo" class="animated fadeInUp page">
{% else if site.logo != null %}
<img src="{{ site.url }}/images/{{ site.logo }}" width="200" height="200" alt="{{ site.title }} logo" class="animated fadeInUp site">
{% if page.logo != 'skip' %}
{% if page.image.feature %}
{% if page.logo != null %}
<img src="{{ site.url }}/images/{{ page.logo }}" width="200" height="200" alt="{{ site.title }} logo" class="animated bounceInDown page">
{% else if site.logo != null %}
<img src="{{ site.url }}/images/{{ site.logo }}" width="200" height="200" alt="{{ site.title }} logo" class="animated bounceInDown site">
{% endif %}
{% else if page.logo != 'skip' %}
{% if page.logo != null %}
<img src="{{ site.url }}/images/{{ page.logo }}" width="200" height="200" alt="{{ site.title }} logo" class="animated fadeInUp page">
{% else if site.logo != null %}
<img src="{{ site.url }}/images/{{ site.logo }}" width="200" height="200" alt="{{ site.title }} logo" class="animated fadeInUp site">
{% endif %}
{% endif %}
{% endif %}
</div>
......
<span class="starting-note">
This post is part of a series chronicling <a href="../">my 3 year startup journey</a>. Each post can be read individually but to get the full picture I suggest starting from <a href="../beginning/">the beginning</a>.
</span>
<hr>
......@@ -61,10 +61,10 @@
<nav class="pagination" role="navigation">
{% if page.previous %}
<a href="{{ site.url }}{{ page.previous.url }}" class="btn" title="{{ page.previous.title }}">&lt;&lt; {{ page.previous.title }}</a>
<a href="{{ site.url }}{{ page.previous.url }}" class="btn" title="{{ page.previous.title }}"><i class="icon-angle-left"></i> {{ page.previous.title }}</a>
{% endif %}
{% if page.next %}
<a href="{{ site.url }}{{ page.next.url }}" class="btn" title="{{ page.next.title }}">{{ page.next.title }} &gt;&gt;</a>
<a href="{{ site.url }}{{ page.next.url }}" class="btn" title="{{ page.next.title }}">{{ page.next.title }} <i class="icon-angle-right"></i></a>
{% endif %}
</nav><!-- /.pagination -->
......
---
layout: post
title: "The Road To Funding"
title: "Road To Funding"
description: "Our path to fundraising took many detours and caused a lot more stress than I imagined."
category: openphoto-trovebox
logo: skip
......
---
layout: post
title: "Pivoting"
description: "I knew sales would be important but didn't realize how important until I met a good sales person."
category: openphoto-trovebox
logo: skip
tags: [trovebox]
image:
feature: main-map-san-francisco.jpg
credit: Jaisen Mathai
creditlink: http://photos.jaisenmathai.com
comments: true
share: true
---
Startups don't come with maps; there's no clear path from idea to a successful product.
We launched OpenPhoto with the hopes of helping regular folks like you or me better organize, archive and share photos. Our approach was different; we wanted to do so in a way that could guarantee your photo library would outlive our company.
We enjoyed success that most startups never do. We did a [successful Kickstarter](https://www.kickstarter.com/projects/jmathai/openphoto-a-photo-service-for-your-s3-or-dropbox-a), had people all around the world [installing our open source software](https://github.com/photo/frontend), signed up tens of thousands of users at Trovebox and [raised funding](../fundraising/).
Still we didn't do enough to build a sustainable business by offering our service to consumers. I wrote in more detail about [our transition away from consumers on Medium](https://medium.com/@jmathai/hello-2014-goodbye-consumer-photo-internet-service-b1234eaf75b).
## The Decision
Our internal dashboard highlighted a single graph: revenue growth. I knew we needed weekly growth to reach sustainability in a reasonable time. We couldn't simply add a few accounts each day we needed the signups to compound. Our *target line* on the graph grew exponentially but our *actual line* was growing linearly. This was bad, very bad.
Around this time we noticed there were more and more businesses using Trovebox. Naturally we decided to find out exactly how these companies were using it. After numerous conversations we felt there was a tremendous opportunity in an underserved market.
The consumer photo space is crowded. You'll be hard pressed to find another market with more products and startups competing for consumer eyeballs. Businesses, however, don't have many options that suit their needs. Consumer services don't support multi-user accounts and don't offer ways to easily source photos from teammates.
## The Plunge
It took us a few months to make the transition but we finally relaunched Trovebox as a business product in November. Coincidentally a competitor [released business metrics outlining their struggles](https://github.com/everpix/Everpix-Intelligence) building a subscription based consumer photo service.
# 360 Degrees
Remember when I said there's no map? In the end we came around 360&deg; [right back to the consumer space](../promise-land/).
---
layout: post
title: "My Support System"
description: "Startup life isn't something you want to do alone."
category: openphoto-trovebox
logo: skip
tags: [trovebox]
image:
feature: main-tavin-and-elodie-in-tahoe.jpg
credit: Jaisen Mathai
creditlink: http://photos.jaisenmathai.com
comments: true
share: true
---
It was over 3 years ago when this journey started. I thought if things went terribly that it would last as little as 6 months and if things went really well it could have gone on for a decade.
Curveballs.
> [It's the part that makes startups hard: managing your own psychology when it looks like everything is falling apart.](http://brandonb.cc/what-happened-when-my-co-founder-quit-the-night-before-our-yc-interview)
So many times it felt like everything was falling in around us. I can recall the 3 times Patrick and I talked about how there's no light at the end of the tunnel. Twice on Castro St. in Mountain View where we worked when Patrick was in town we planned how we'd shut Trovebox down.
When they say your chances of success increase if you have a great co-founder this is what they must have been talking about. On my worst days it felt like Patrick was the only one who could pull me out of the depths. Those days were plentiful.
Despite the consuming nature of doing a startup my first commitment was always to my wife, Rachel, and our 2 kids. Rachel didn't know what she was signing up for on that day when I asked her what she thought about me leaving my job and decent health insurance along with it. Life threw us many curve balls but I had her unflinching support at every turn.
Speaking of family; my parents think I'm crazy. That gets reinforced each time I chase a startup idea. They want nothing more than for me to get a job at a big stable company and be a loyal employee until I retire. Nonetheless they supported me as they have in the past when I was being foolish.
Then there's the [Shuttleworth Foundation](https://shuttleworthfoundation.org/). I wrote in more detail about [my experience as a Shuttleworth fellow](../shuttleworth/) if you wanted to read it. But to make a long post short they've been the best partner I could ask for. Not only did they provide nearly $1M in funding but they provided a network of the brightest and most ambitious people I've met. All working on something that makes the world a better place. There's nothing else quite like it.
There were countless friends who believed in me as well. They helped me keep my sanity when I questioned if I had made a terrible mistake.
It doesn't take a village to build a startup but it helps to have people in your corner. You don't need them every day but you will need them.
......@@ -45,7 +45,7 @@
.font-size(@size) {
font-size: 0px + @size;
font-size: 0rem + @size / @doc-font-size;
line-height: 0 + round(@doc-line-height / @size*10000) / 10000;
//line-height: 0 + round(@doc-line-height / @size*10000) / 10000;
margin-bottom: 0px + @doc-line-height;
margin-bottom: 0rem + (@doc-line-height / @doc-font-size);
}
......@@ -302,4 +302,4 @@ overflow: visible; }
@highdensity: ~"only screen and (-webkit-min-device-pixel-ratio: 1.5)",
~"only screen and (-o-min-device-pixel-ratio: 3/2)",
~"only screen and (min-resolution: 144dpi)",
~"only screen and (min-resolution: 1.5dppx)";
\ No newline at end of file
~"only screen and (min-resolution: 1.5dppx)";
......@@ -181,12 +181,14 @@ body {
.entry-feature-image {
margin: 20px 0 0;
width: 100%;
@media @small {
margin-top: -40px;
}
@media @medium {
margin-top: -75px;
margin-top: -85px;
}
@media @large {
//margin-top: -145px;
margin-top: -289px;
position: relative;
}
}
.entry-header {
......
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